The MNIVERSE, a virtual world platform launched by The Mall Group, marks a significant step forward in the retail sector in Thailand. This platform, developed in collaboration with 18 organizations across 8 different industries, aims to create a comprehensive digital ecosystem that integrates commerce, entertainment, and education.
MNIVERSE is structured around three core pillars: Play-to-Earn, Play-to-Win, and Play-to-Learn. These pillars support a wide array of activities within the platform, which operates 24/7, allowing users to interact, shop, and participate in events in a fully immersive virtual environment. The platform is particularly designed to cater to the lifestyle of Generation Z and gaming enthusiasts, creating a seamless blend between the virtual and physical worlds.
The MNIVERSE is divided into five key zones:
- M Lifestore: A virtual department store offering exclusive promotions and discounts across various categories, including fashion, beauty, and electronics.
- M Shopping Complex: A shopping zone featuring well-known brands and partners, providing special deals and opportunities for users to customize their avatars with unique fashion items.
- MNIVERSE Social Club: A space dedicated to learning, seminars, and networking, fostering a community-oriented environment.
- M Entertainment: Offering exclusive access to digital content such as movies, music, and more from leading platforms like WeTV and MONOMAX.
- MNIVERSE Playground: A dynamic area where users can engage in interactive games and challenges, reinforcing the play-to-earn and play-to-win aspects of the platform.
